Cinémas du Grutli — Branding by twks: Rebranding & Digital communication

Les Cinémas du Grütli. Films for Every Eye.

The brief for Les Cinémas du Grütli seemed simple: refresh their visual identity. We turned it into something more ambitious — breathing new life into a cultural institution by reaffirming its central role in independent cinema, at the crossroads of heritage and today’s voices.

A shared vision
Our starting point: repositioning Le Grütli as an open, inclusive, and living space. A place where every spectator belongs, where emotions intersect and respond to each other. From this strategy came a clear promise: films for every eye, emotions for every heart.

A language born from the screen
Graphic compositions echo the rhythm of editing and the repetition of film strips, creating an identity that is both cinephile and contemporary. A visual system directly inspired by cinema’s grammar:

• A modular logo designed as a window onto the screen and its emotions.
• A vibrant colour palette echoing the intensity of storytelling.
• A timeless typeface referencing auteur cinema.

A manifesto campaign
Beyond branding, we created a campaign to bring this identity to life. Posters, digital, social media: everywhere, the same simple and inclusive message, making the audience the true hero.

Tangible impact
• An identity praised by cultural press and audiences alike. 
• Stronger engagement among young cinephiles.
• Wider attendance and a more desirable brand, able to sustain a rich and diverse programme.

Credits

Creative Director: Alexandre Pugin | Managing Director: Raphaël Pasquali | Account Director: Marie Combas | Strategic Planner: Claude-Anne Schumacher | Art Director: Anaël Bouglé | Account Manager: Yasmine Ahamed | Head of Design: Lafko Heufemann | Designer & Motion: Nicolas Calame