Label Suisse — Branding , campagne by twks: Edition #4

Label Suisse. The sound of Switzerland

Every three years, Lausanne transforms into a showcase of Swiss musical creation. Over a hundred artists, across every genre, gathered in one free and open event. A moment that captures the plural energy of a country through its music.

An identity in sync with live
Designed like a graphic score, the identity relies on a strict grid, counterbalanced by bold colours and fluid type. A visual language that translates the pulse of a festival happening in real time.

Illustration as living matter
Beyond the system, illustration speaks to everyone and evokes memories for the older generations. Free forms, vibrant textures, moving patterns. It humanises the grid and strengthens the connection with the audience.

A flexible, scalable system
Label Suisse is not just a logo: it’s a modular visual language, able to adapt to any format, any stage, any discipline. A system that breathes with the event, from monumental print to micro digital formats.

A total experience
Posters, signage, social media, web design: the branding follows the festival across every interaction. A living identity, designed as a full experience.

Results

• A strong, unifying image, instantly recognisable.
• A festival that embodies Swiss music as much as it programmes it.

Crédits

Creative Director: Alexandre Pugin | Managing Director: Raphaël Pasquali | Strategic Planner: Tatia Yasandikusuma | Art director: Anaël Bouglé | Head of Design: Lafko Heufemann | Digital Account Manager: Yannik Moritz - Daria Zagurskaya | Account Manager: Tatia Yasandikusuma - Claude-Anne Schumacher - Yasmine Ahamed | Designer & Motion: Florian Moix - Thomas Kauffman | Video Production: Point Prod