EPFL — Branding , campagne by twks: Pedestrian campus

Services: Branding; Campagne
Industries: Institutional

Less Asphalt, More Life

A campus reimagined as a sustainable place to live, shaped together with the people who experience it every day.

A campus to reinvent
Campuses are evolving. Faced with environmental pressures, new social expectations and changing patterns of use, they must now go beyond their original function. The ambition was not simply to redevelop spaces, but to rethink how the community imagines and shapes its future.

A participatory campaign
With Less Asphalt, More Life, we created a participatory campaign that placed users at the heart of the process. The goal was to give them a voice and invite them to co-create a campus that is greener, more human and more sustainable.

An inclusive visual language
Our work resulted in an optimistic and unifying identity: a palette inspired by nature, visuals that highlight both greenery and human connection, and a tone of voice designed to engage without excluding. The campaign extends across physical and digital touchpoints, transforming each into a driver of mobilisation.

A lever for collective transformation
A campus is not just a physical space. It is a living ecosystem, able to reflect the values of its community. This project embodies our belief that creativity can be a catalyst for sustainable change, a force that engages, unites and inspires.

Results

• Stronger mobilisation of users in workshops and consultations
• A clear and positive identity, recognised for its ability to unite
• First tangible changes in the perception and use of campus spaces

Credits

Creative Director: Alexandre Pugin | Managing Director: Raphaël Pasquali | Account director: Marie Combas | Strategic Planner: Claude-Anne Schumacher | Art director: Anaël Bouglé | Account Manager: Yasmine Ahamed | Head of Design: Lafko Heufemann | Designer & Motion: Nicolas Calame

Planting the seed

A project with the objective of restoring the rights to nature on campus through communication and design, with the initial idea of "planting the seed". Our ultimate goal is that all people living or passing through the campus become aware of the issues and set an example.